When buyers ask AI,
your brand should be the answer.
BlueJar reverse-engineers how ChatGPT, Perplexity, Gemini, and Copilot pick which brands to cite, then gives you the exact fix plan to get mentioned.
Validated across SaaS, DTC, local service, and franchise verticals
The shift has already happened.
AI is answering the questions your customers ask.
The brands that win aren’t just ranking. They’re being cited, quoted, and recommended by AI. BlueJar helps you get there.
Read how GEO works →Visibility scores don’t fix anything.
Fix plans do.
Other AI visibility tools tell you the brand is invisible. BlueJar tells you exactly what to fix, in what order, and what each fix is worth in monthly revenue.
Visibility Matrix
Your brand isn’t equally invisible everywhere. BlueJar maps visibility across 7 buyer-intent zones (Brand Knowledge, Category Presence, Problem Relevance, Feature Association, Competitor Comparison, Industry Authority, Local Intent) crossed against every persona who buys in your category.
- Color-coded grid: Owned, Cited, Partial, Lost
- Click any cell to see the actual AI response and citation list
- Spot the persona/topic combos where competitors win and you don’t
Kingmaker Sources
AI engines don’t synthesize answers from the entire internet. They pull from a small set of “kingmaker” sources for every category. We find yours, tell you which ones competitors are on, which ones you’re missing, and exactly what to do about each one.
- Source-by-source map: who’s cited, who isn’t, why it matters
- Specific recommendations: “get listed on this URL,” not “improve your content”
- Prioritized by impact: fix the 3 sources that move the needle, skip the 30 that don’t
AI-Generated Fix Plan
Don’t show the problem. Hand over the solution. Our AI Agent analyses every gap and generates prioritised fix recommendations with SMART goals. Each fix is a SMART target with 30/60/90-day milestones, the specific URL to target, and the dollar value of fixing it.
Lost Opportunity Calculator
Put a dollar value on AI invisibility. Real search volume data, the brand’s actual pricing, and AI migration rates combined to show exactly how much revenue is being lost every month, per offering and per funnel stage.
Ready-to-Ship Deliverables
Generate professionally formatted reports you ship directly to stakeholders (internal leadership, brand teams, or external clients). No more hours building decks. No more reformatting data. One click and it’s done.
For agencies: white-label with your logo. For in-house teams: brand it as an internal report.
What a real BlueJar fix looks like
Most AI visibility tools tell you “your score is 34/100.” We give you the fix to ship.
What’s broken
The brand appears in 0 of 27 ChatGPT answers to category-defining queries like “best [category] for small businesses.” The top citation URLs don’t list it.
The fix
Get listed on these 3 specific Kingmaker URLs:
- URL 1: editorial roundup that accepts pitches
- URL 2: industry directory with paid listing
- URL 3: comparison site that accepts vendor outreach
30 / 60 / 90-day milestones
- 30Pitch and secure listing on URL 1
- 60Outreach campaign for URL 2 and URL 3
- 90Re-audit. Expected citation lift on 4 of 27 prompts. Projected revenue impact calculated from the Lost Opportunity Calculator.
Paste a URL. Ship the fix plan.
Four steps from URL to ready-to-ship deliverable. BlueJar handles the analysis, the fix plan, and the packaging.
Drop the URL
Paste any brand’s website (yours or a client’s). BlueJar auto-extracts the category, competitors, locations, and audience.
We Run the Analysis
400+ prompts across ChatGPT, Perplexity, Gemini, and Copilot. Every response analysed for brand mentions and citations.
We Build the Fix Plan
Kingmaker sources identified. SMART fix recommendations with 30/60/90-day milestones. Lost opportunity calculated. All prioritised by impact.
You Ship It
Everything packaged into a ready-to-ship .docx. In-house teams brand it internally. Agencies white-label with their logo.
Trusted by marketing teams and agency leaders
“BlueJar opened my eyes to a visibility gap most marketers aren’t tracking yet. Their audit showed exactly what to fix to get surfaced in AI answers. Being able to track how you show up across AI platforms in real time is something no one else is doing well.”
Walter Osterman
President & CEO, The Mavens Agency
“BlueJar has completely changed how I think about visibility for my e-commerce clients. Their audit showed us exactly where our Shopify brands were missing from AI-generated answers. And more importantly, what to fix. A measurable edge no other tool provides.”
Joe Marckx
Founder, Digital Union Marketing
Pay per analysis. No subscription.
Start free. Upgrade only when an audit warrants the deeper insights, for your own brand or for a client.
- Visibility matrix
- Prompt explorer
- Kingmaker sources
- Fix plan with SMART targets
- Competitor source mapping
- Lost Opportunity calculator
- Client proposal (.docx)
- Mechanisms detail
- Investment plan + timeline
- Visibility matrix
- Prompt explorer
- Kingmaker sources
- Fix plan with SMART targets
- Competitor source mapping
- Lost Opportunity calculator
- Client proposal (.docx)
- Mechanisms detail
- Investment plan + timeline
- Visibility matrix
- Kingmaker sources
- Prompt explorer
- Fix plan with SMART targets
- Competitor source mapping
- Lost Opportunity calculator
- Client proposal (.docx)
- Mechanisms detail
- Investment plan + timeline
- Visibility matrix
- Kingmaker sources
- Prompt explorer
- Fix plan with SMART targets
- Competitor source mapping
- Lost Opportunity calculator
- Client proposal (.docx)
- Mechanisms detail
- Investment plan + timeline
Frequently asked questions
How does BlueJar work?
Paste any brand’s URL. BlueJar runs 400+ AI search prompts across ChatGPT, Perplexity, Gemini, and Copilot, maps where the brand is visible and where it’s invisible, calculates the revenue being lost, and packages everything into a ready-to-ship deliverable. Brand teams ship it internally. Agencies white-label with their agency logo.
What is the Visibility Matrix?
The Visibility Matrix maps where the brand is cited, mentioned, or invisible across the buyer journey. Standard view is zone × persona; for local businesses, franchises, and multi-location brands, a city axis is added so you can see per-location visibility (e.g., visible in Springfield, invisible in Newark). Click any cell to see the full AI response, the sources cited, and the competitors that appeared instead. Available on the free tier.
Can I test multiple locations in one analysis?
Yes. Multi-city analyses are how franchise dealers, home services brands, and law firms with multiple offices use BlueJar. Each city gets its own visibility matrix and its own fix plan, so you can see where the brand is winning Springfield but invisible in Newark, and price the engagement accordingly.
What are Kingmaker Sources?
Kingmaker Sources are the exact URLs that AI engines cite when answering questions in the brand’s category. These are the websites AI “trusts.” And the ones competitors already appear on. BlueJar shows citation counts per source broken down by zone so you know precisely which sites to target first.
What does the AI-Generated Fix Plan include?
The Fix Plan generates prioritised recommendations organised by zone with HIGH / MEDIUM priority ratings, SMART targets with 30/60/90-day milestones, specific content to create, sources to target, and competitor intelligence showing who currently holds the positions you want.
How does the Lost Opportunity Calculator work?
It combines real search volume data, the brand’s actual pricing, and AI traffic migration rates to calculate the exact monthly revenue being lost to AI invisibility, broken down per offering and per funnel stage. You can edit the assumptions live in a stakeholder review and show a projected ROI on fixing it.
What’s inside the deliverable?
A 7-tab .docx covering scope, findings, deliverables, SMART goals, timeline, team, and investment planning. Download as .docx or share via a secure link with access code. Agencies can white-label it with their agency logo. Brand teams can use it as an internal report.
How does pricing work? Is there a subscription?
No subscription. You pay per analysis: Free ($0), Basic ($59), Pro ($89), or Advanced ($159). Start with one free analysis per account. Upgrade only when the audit warrants deeper insights. Run as many or as few analyses as the workflow requires.
Which AI platforms are covered?
BlueJar tests visibility across ChatGPT, Perplexity, Gemini, and Copilot, with 400+ prompts per analysis using a zone-based funnel taxonomy. The free tier covers ChatGPT only; Basic and above include all four platforms.
Do stakeholders need a BlueJar account to view the deliverable?
No. Every deliverable can be shared via a secure link with an access code. The recipient (internal leadership, a client, or any stakeholder) views the full report without creating an account.
How is BlueJar different from other AI visibility tools?
Other tools give you a score. BlueJar gives you a fix plan. The difference is weeks of work: manually interpreting a PDF, building the pitch, and figuring out what to actually fix. BlueJar closes that gap: analysis, fix plan with SMART targets, lost opportunity calculation, and a ready-to-ship deliverable, all in one flow.
How is BlueJar’s prompt set statistically defensible?
Most AI visibility tools test 30–50 prompts on one engine. BlueJar generates 400+ prompts across 4 platforms using a 7-zone × 4-type × 3-funnel matrix, roughly 8× the volume of a typical category analysis. Sample size is a common buyer objection in this category, and our methodology is designed to answer it.
What does a BlueJar fix recommendation actually look like?
Each fix is a SMART target with 30/60/90-day milestones, the specific URL or placement to target, the operator type (editorial roundup, directory, comparison site), and the dollar value of fixing it. See a sample fix.
Ready to see where your brand stands in AI search?
Start with a free analysis. Run it on your own brand or a client’s. See exactly what the deliverable looks like, then decide.