GEO Software
GEO Software: Win Your Market in AI Search & Drive Inbound Leads
Turn ChatGPT, Perplexity, Gemini, and Copilot into your highest-converting sales pipeline.
Modern buyers ask AI tools for direct recommendations. If AI models aren’t citing your brand, you are losing high-intent deals to competitors. Showing where you stand is the job of GEO software; we then work to make your business the one they recommend.
Request a Free AI Visibility Snapshot & Growth Plan
Explained
What is GEO software?
GEO software is software that measures whether AI answer engines mention and cite your brand, and tells you what to change so they do. It works by sending a large set of buyer-intent prompts to engines like ChatGPT, Perplexity, Gemini and Copilot, recording which brands and sources each answer names, and turning that record into a prioritised set of fixes.
The category exists because AI answers are not search rankings. A page can rank first in Google and never be named in an AI answer to the same question, because engines synthesise from sources they trust rather than listing links in order. Rank trackers cannot see that, which is why GEO software measures answers instead of positions.
The process
How it works, in four steps
Understand your business
We read your website and map your services, your customers, what they care about, and what makes them start looking.
Free snapshot
- Brand overviewBusiness type, offerings, known competitors and the buying stages to analyze.From your website
- PersonasThe buyer personas we identified. Edit, remove or add your own.6 personas
- PrioritiesThe business priorities, based on your offerings.8 priorities
- TriggersThe real-life moments that cause customers to search AI.15 triggers
- PromptsSample prompts to review before the full set runs.30 samples
Test customer questions
We identify your competitors and ask AI tools the questions your customers ask, in the markets you serve.
Free snapshot
Known Competitors
- Firm Afirm-a.example
- Firm Bfirm-b.example
- Firm Cfirm-c.example
- Firm Dfirm-d.example
We’ll also surface other competitors taking AI search visibility in your category during the analysis.
Show findings and priorities
You see where you appear, where you’re missing, and who is named instead, with a short list of what to fix first.
Free snapshot: first fixes · Full plan with ongoing service
Sample with a fictional firm and made-up results. The layout is the app’s Visibility Matrix. Enlarge Make approved improvements and measure progress
With your approval, we make the fixes on your site and listings, then re-run the same questions each month.
Ongoing service
6 Fixes to Improve AI Visibility (first 4 shown)
- Correct the service listTwo profiles list tax preparation only. Match the website: tax, bookkeeping and payroll.P1
- Complete directory profilesFill in services, credentials and service area on the profiles the firm already has.P1
- Answer local customer questionsA small-business bookkeeping page for Springfield and nearby towns.P2
- Structured data on key pagesMarkup that tells AI tools what the firm does and who it serves.P2
Roadmap
- FirstP1 fixes, after your approval
- NextP2 fixes, after your approval
- ThenSame prompts re-run each month
What you receive
Your snapshot, in three parts
Where you appear
The questions where AI tools name your business, and where they don’t.
Who is named instead
The competitors and sources AI points your customers to.
What to fix first
A short, prioritized list of fixes to start with.
FAQ
Questions
Is GEO software different from AEO software?
In practice the two labels describe the same work. Answer engine optimization (AEO) is the older term and tends to emphasise being the answer to a direct question. Generative engine optimization (GEO) emphasises being cited inside a synthesised, multi-source answer. Most products marketed under either name measure brand mentions and citations across AI engines, so judge them on the capabilities rather than the acronym.
How much does GEO software cost?
The market splits into two shapes. Subscription platforms typically run from a few hundred to a few thousand dollars a month, usually with per-seat or per-brand limits. Per-analysis products charge for each audit you run instead, which suits periodic measurement.
Do I need GEO software if my Google rankings are fine?
Rankings and AI citations are only loosely correlated, so strong rankings are not evidence of AI visibility. The two behave differently because engines synthesise from a handful of sources they trust rather than ordering ten links. It is common to rank on page one for a term and be absent from every AI answer to the same question, which is exactly the gap this software exists to find.
Can you guarantee more leads or AI recommendations?
We improve your website and business information, then test and refine monthly to strengthen AI visibility and create more opportunities for inbound leads. Results aren’t guaranteed, but each step is guided by measured progress.
First-mover advantage
AI answers name only a few businesses. Be one of them first.
AI search optimization is still new, and it rewards the businesses that move early: winning a recommendation now is easier than displacing a competitor later. See where you stand in your market before your competitors look.
No one can guarantee AI recommendations or leads. We show where you stand, fix what is in your control, and measure the change.