For B2B startups, SaaS companies & scaleups
Be the Solution AI Recommends When High-Intent Customers Search
Turn ChatGPT, Perplexity, Gemini, and Copilot into a growing pipeline of qualified buyers, signups, and product demos.
Help buyers find your product when they ask AI to compare features, pricing, integrations, and alternatives. BlueJar shows where you appear, checks how your product is described, and makes improvements with your approval.
Get your free snapshot
See where AI names your product, who appears instead, and what to fix first.
The current landscape
B2B Buyers Are Researching Software Stacks via LLMs
of B2B software buyers now start their research with an AI chatbot more often than with Google
G2, Apr 2026 (1,076 B2B software buyers)
chose a different vendor than they first planned, based on AI chatbot guidance
G2, Apr 2026
view a vendor more favorably when it is included in AI responses
G2, Apr 2026
the value of an AI search visitor against a traditional organic search visitor, by conversion rate
Semrush, 2025 (digital-marketing topics)
The difference
Traditional B2B Marketing vs. AI-Ready Startup Visibility
| Traditional B2B Marketing | AI-Ready Startup Visibility |
|---|---|
| Gated Whitepapers & SEO Blog Postsbuilt for readers and traditional search | Structured Product Information and Clear Documentationmaking features, integrations, and pricing easier to understand |
| Broad Keyword Targetingwith high PPC cost-per-lead | Technical Contextanswering specific feature, integration, and compliance queries |
| Pay-to-Play Review Portal Sponsorships | Visibility in AI Answerswhen enterprise buyers ask AI during technical evaluation |
| Unmonitored AI Errors & Obsolete Pricing | Monthly Re-Testingacross ChatGPT, Perplexity, Gemini, and Copilot |
The process
From understanding your product to approved improvements
Understand your product and ideal buyers
We map your value proposition, integrations, ideal buyers, their priorities, and the moments that make them start evaluating. You review that picture and the sample questions before we test your AI visibility.
Free snapshot
- Brand overviewValue proposition, target ACV, native API integrations, security compliance (SOC 2), and primary legacy competitors.From your website & docs
- PersonasVPs of Engineering, CISOs, RevOps leaders, and Head of Product decision-makers.6 buyer personas
- PrioritiesIntegrations, security and compliance, pricing clarity, and time to value.8 buyer priorities
- TriggersLegacy contract renewal dates, tool stack migration, security audits, or launching new API features.15 buying triggers
- PromptsRealistic sample questions built from your product and your buyers’ evaluation journey.30 sample questions
Sample questions by type
- Technical evaluation
- “Which SOC 2-compliant AI cost optimization platforms integrate natively with AWS and Snowflake?”
- Category alternative
- “Best modern, developer-friendly alternatives to Competitor A for mid-market B2B teams.”
You review and edit this picture, and the sample questions, before anything is tested.
Benchmark your visibility against competing products
We test those questions in ChatGPT, Gemini, Perplexity and Copilot and show where your product is named, by buyer type, alongside the products AI names instead.
Free snapshot
Sample with a fictional firm and made-up results. The layout is the app’s Visibility Matrix. Enlarge Check AI descriptions against your website and docs
We compare sampled AI descriptions of your features, integrations, pricing and security certifications with your website, docs and pricing page, and flag differences we find in the sampled answers.
Free snapshot: first fixes · Full plan with ongoing service
- Pricing page
- Free tier, then usage-based
- Review-site profile
- From $499/month (retired plan)
- One AI answer
- “starts at $499/month”
StatusDifference flagged for your review
In this sample, 19 of 20 sampled answers that named the company described it correctly.
Make approved improvements and measure progress
After your approval, we make the website and listing improvements, then re-test the same questions each month.
Ongoing service (paid)
6 Fixes to Improve AI Visibility (first 4 shown)
- Correct the pricingOne review profile shows a retired plan. Match the pricing page.P1
- Complete review-site profilesFill in integrations, security certifications and pricing on the profiles the company already has.P1
- Answer evaluation questionsAn integrations page covering AWS and Snowflake.P2
- Structured data on key pagesMarkup that tells AI tools what the product does and who it serves.P2
Roadmap
- FirstP1 fixes, after your approval
- NextP2 fixes, after your approval
- ThenSame prompts re-run each month
See what changed each month
Track where you appear, how you are described, which approved improvements were completed, and what to address next.
Approval and control
Your company stays in control
Checked, reviewed, and approved by you.
You approve every change
Nothing goes live until you approve it.
Checked against your website and docs
We flag where sampled AI answers differ from your website, docs and pricing page.
A record of what changed
Findings, approved changes, and items awaiting review.
What you receive
Your company snapshot, in three parts
Category visibility
Where AI names your product for the category, use cases and comparisons you compete in, by buyer type.
Accuracy of your product’s description
Whether AI states your features, integrations, pricing and security certifications correctly, checked against your website and docs.
Who is named instead, and what to fix first
The competing products and sources AI points buyers to, and a short, prioritized list of fixes.
Ongoing service
Approved improvements. Monthly measurement. Clear next steps.
Your free snapshot shows where your company stands and what to fix first. With an ongoing plan, we make the approved improvements included in your scope, re-test the agreed questions each month, and use the findings to prioritize the next changes.
From $99/month
No setup fee.
Your plan is tailored to your website, target markets, and the improvements needed. We confirm your recommended monthly price and included scope after reviewing your company, before you subscribe.
Implementation and testing coverage depend on the plan you select.
Start with your free snapshotFAQ
Questions startups ask
Who is this page for?
B2B startups, SaaS companies and scaleups, including AI and developer-tool companies, whether bootstrapped, self-funded, angel-backed or VC-backed.
What will my free snapshot include?
What ChatGPT, Gemini, Perplexity and Copilot say when buyers ask for a product like yours: where you appear, who is named instead, whether your product is described correctly, and what to fix first. It is a report sent by email, within 2 business days of your reply to our confirmation email.
Do you need access to our product or customer data?
No. Everything we look at is public: your website, docs, pricing page, review-site profiles and what AI tools say. We never need product access or customer data.
Do you make the improvements for me?
Yes, within a paid monthly plan. Our team makes the website and listing changes included in your plan’s agreed scope, and you approve each one before it goes live. Larger projects are scoped and priced separately before any work begins. The free snapshot itself is a report only.
How much does ongoing service cost?
Your AI visibility snapshot is free. Monthly plans start at $99, with no setup fee. Your recommended plan depends on your website, target markets, and the scope of improvements. We confirm the monthly price, included work, and any additional project costs before you subscribe.
Can you guarantee more signups or AI recommendations?
We improve your website and company information, then test and refine monthly to strengthen AI visibility and create more opportunities for inbound leads. Results aren’t guaranteed, but each step is guided by measured progress.
Is this lead generation?
BlueJar supports inbound lead generation by helping your business get discovered and accurately represented in AI answers. We identify visibility gaps, make improvements with your approval, and track progress over time. We don’t buy or sell leads, and we can’t guarantee inquiries or sales.
The opportunity is promising: Semrush’s 2025 study found that AI search visitors were 4.4× as valuable as traditional organic search visitors, based on conversion rate. AI tools can help buyers research and compare options before visiting your website, so those visitors may arrive better prepared to take the next step.
The research focused on digital marketing and SEO topics. It supports the opportunity, but isn’t a forecast for your business; results vary.
First-mover advantage
AI answers name only a few products. Be one of them first.
AI search is still new for software buying, and it rewards the companies that move early. See where your product stands in your category before your competitors look.
No one can guarantee AI recommendations or signups. We show where you stand, fix what is in your control, and measure the change.
Get your free snapshot
See where AI names your product, who appears instead, and what to fix first.