Frequently asked questions

GEO is the practice of optimizing your website so that AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, and Grok can understand your content, cite it in responses, and recommend your business. Traditional SEO focuses on ranking in Google's list of links. GEO focuses on getting mentioned and cited inside AI-generated answers, where there is no "page one" to rank on. The AI either mentions you or it doesn't.

SEO and GEO optimize for different systems. SEO targets Google's ranking algorithm, which rewards keywords, backlinks, and domain authority. GEO targets AI engines, which reward content that is answerable, citable, and directly extractable. A page can rank #1 on Google and still be invisible to ChatGPT if the content is structured for comprehensiveness rather than extractability. Most businesses need both: SEO for direct traffic, GEO for AI visibility.

A GEO audit analyzes your website content against the signals that AI search engines use to decide what to cite. BlueJar's audit crawls your site, evaluates each page across six dimensions (citation readiness, question coverage, technical AI accessibility, answer quality, content authority, and trust & credibility), and produces a 0–100 GEO score. The report identifies your specific gaps and gives you a prioritized action plan with fixes ranked by impact and effort.

Start with structure. AI engines extract information differently from how Google indexes it. The highest-impact changes are: (1) Add named statistics with source attribution instead of vague claims like "studies show." (2) Write quotable sentences under 150 characters that make standalone claims. (3) Use named entities (real company names, product names, specific numbers) instead of anonymous examples. (4) Lead with the answer in each section rather than burying it below introductions. (5) Add "Key Takeaways" boxes at the top of long posts with 3–5 extractable bullet points. Or skip the manual work entirely — BlueJar's GEO Optimizer agent can generate AI-ready rewrites of your headings, meta descriptions, and key content sections automatically.

The manual way: go to ChatGPT, Perplexity, or Gemini and search for questions your customers would ask. See if your brand gets mentioned. The automated way: use BlueJar's AI Visibility Monitoring. It tracks your brand mentions across seven AI platforms — ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot, Claude, and Grok — every day. You set up custom monitoring prompts based on the questions your customers actually ask, and BlueJar shows you exactly where you're visible, where you're invisible, and how you compare to competitors.

AI models cite content that gives them something specific to attribute. The three signals that matter most are: named statistics with source context (e.g., "According to a 2024 Gartner report, 68% of enterprise marketing teams have integrated AI into their content workflows"), quotable sentence structure (short, standalone claims under 150 characters), and named entities (real companies, products, and people rather than anonymous references). Pages that score well on these three signals get cited. Pages without them get paraphrased — meaning the AI uses your information but doesn't attribute it to you.

AI search is pulling a growing share of queries away from traditional Google results. Google AI Overviews now appear on the majority of informational queries, pushing organic results down the page. Studies have shown AI Overviews can reduce organic click-through rates by 30–60% for affected queries. ChatGPT, Perplexity, Copilot, Claude, and Grok handle hundreds of millions of queries per month that would have gone to Google a year ago. SEO is not dead, but the share of search that goes through AI-powered interfaces is increasing every month. Businesses that only optimize for Google are missing a growing channel.

The main GEO metrics are: (1) GEO Score — your overall 0–100 AI visibility rating across six dimensions. (2) Citation Readiness — whether your content is structured to be directly quoted rather than paraphrased. (3) Question Coverage — the percentage of relevant customer questions your site can answer. (4) Brand Mention Frequency — how often AI engines name your brand when answering questions in your category. (5) Platform Visibility — your presence across each AI platform individually (ChatGPT, Perplexity, Gemini, etc.). (6) Competitive Share of Voice — how your brand compares to competitors in AI responses. BlueJar tracks all of these automatically through audits and daily AI visibility monitoring.

Yes. The free plan includes one full single-page GEO audit with a complete report — no credit card required. You get your GEO score, dimension breakdowns, and enough detail to understand your baseline before deciding whether a paid plan makes sense. We also offer a 3-day free trial of the Starter plan so you can test monitoring and agents before committing.

BlueJar has four individual plans and an agency plan: Free ($0) — 1 single-page audit, no monitoring. Starter ($49/mo) — 25 credits, 25 monitoring prompts, AI agents. Growth ($149/mo) — 100 credits, 200 monitoring prompts, competitor tracking. Business ($399/mo) — 200 credits, 500 monitoring prompts, priority support. Agency ($999/mo) — 200 credits shared across unlimited clients, 250 prompts per client, white-label reports, and team access. All paid plans include full-site audits, AI Visibility Monitoring, and AI Agents.

One credit equals one page analyzed. A full-site audit of 20 pages uses 20 credits. AI Agents also consume credits: the Single Page Auditor uses 1 credit, the GEO Optimizer uses 5, and the Content Gap Analyzer uses 2 or more depending on scope. Credits renew monthly with your subscription. If you need more, you can purchase add-on credit packs (25, 100, or 500 credits) that never expire.

Monitoring prompts are the custom questions BlueJar checks across AI platforms every day. For example, "What's the best project management tool for remote teams?" or "Which CRM should a small business use?" Each prompt gets checked on all seven AI platforms daily. Plans include a set number of prompts (25 to 500), and you can add more with add-on packs if needed.

Yes. The Agency plan ($499/mo) is built for teams managing multiple clients. It includes 200 shared credits, 250 monitoring prompts per client, unlimited client brands ($99/mo per additional client), white-label reports you can share with clients under your own brand, and team access so multiple team members can collaborate. It's designed for SEO agencies, marketing consultants, and digital agencies adding GEO as a service offering.

Yes. You can purchase add-on credit packs at any time: 25 credits, 100 credits (5% discount), or 500 credits (15% discount). Unlike monthly credits, add-on credits never expire. You can also add extra monitoring prompts as a recurring add-on (25 prompts for $29/mo or 50 prompts for $49/mo).